Nicole: Coffee Shop Personal Branding Session, Fairport NY

I’d like you to meet Nicole Sipple of Visual Impressions! Nicole is a talented graphic designer working in both print and web design. I have had the pleasure of working with her on several projects over the past year, and was excited to finally get her in front of the camera!

We recently had the opportunity to create some images to help illustrate her brand. I’ll let her tell you a little bit more about it.

Who is your ideal customer? Small businesses and entrepreneurs who are passionate about their business.

What problem are you solving for them? Creatively helping them design a cohesive branding solution from logo to designed collateral and a stellar online presence.

How do you want your client to feel? We want clients to feel warm and welcome. I want them to feel that they are in good hands and can trust that through working together we can achieve something that is pretty unique. 

What is your one key story that you want your client to know/learn? The average time a consumer takes to review your website is 7 seconds. That's not a lot of time to grab a potential clients attention enough for them to want to stay and want to know more about your services. You need to have a cohesive brand solution that can capture their attention to help them gain and keep clients. 

What is your point of difference and how do you stand out? My point of difference is I am a graphic designer who has years of printing experience. There are a lot of great designs out there that look great on screen but sometimes it doesn't translate as successfully once printed. I know digital is becoming the future but i do not think print will ever die.

Want to know more? You can find Nicole at

Tell her we sent you!

PS: Are you a small business owner looking to stand out with personal branding photography? We’d love to help bring your brand to life. Contact us today!

Lori Coleman

The daughter of filmmakers, Lori may have been predestined for a life in the creative world. She met her husband, John, while studying photography at RIT. When not creating heirlooms for her friends, family, and clients, she can usually be found in the woods or on a yoga mat. Either way, her dogs Molley and Mouse are never far away.