fairport ny

Now Booking: Personal Brand Photography in Rochester NY

Hey there friend! Erin and I are super excited to announce the launch of a new area within Lori and Erin Photography: Personal Brand Photography!

You asked for it, and we are finally ready to fully deliver. This may seem like something we’ve always offered. You’re not wrong.

We’ve just made the process better, clearer and tailored to growing businesses and their owners. We didn’t realize until now that we could actually give it the name and category it should rightfully have.

We have always placed on emphasis on showcasing your personality, whether it’s a family, senior or business portrait. When folks come to us for headshots, we ask the question:

“What do you want people to see when they look at this?” And I then tell them, we don’t do boring head shots here.

Ok so what’s NEW about Personal BRAND Photography? It takes commercial headshots and business portraits to a new level.

If you are an entrepreneur, chances are yours is the face of your business in a fast paced online world. With the importance of social media to a consumers buying behavior, and whether they realize it or not, customers want to know who you and your brand are.

That’s where we come in. We’ll work together to really discover the essence of your brand, then create a library of images for you to use on your website and social media pages. Whether it’s 10 images, or 50, you’ll elevate your brand with quality images that speak to YOUR client in a way that selfies and snapshots cannot.

When we decided to step into this new space, we did our homework. Lots of it. As business owners ourselves, we have real, every day experience with social media. And while our business revolves around creating images every day, we know that most businesses do not. So how do you have a presence on Instagram, an image heavy platform, when you don’t have a steady stream of new images?

We’re going to help with that!

If you’d like to learn more, click here to read on. We’ve created a whole magazine full of information to help you determine if Personal Brand Photography is what you need to grow your business.

And if you’re ready to jump in with both feet, contact us now and let’s get you on the path to a thriving, relatable brand in your community!

Cheers!
Lori

Dana: Personal Brand Photography in Fairport, NY

Talk about a fun photo shoot! Say hello to Dana!

Dana is an entrepreneur. She sells Arbonne and wants to help women feel their best, inside and out. Though I have known her for several years, I learned so much more about her in preparing for this headshot session. When she launches her brand, she wants it to be vibrant, positive, fresh.

Cue playing in the fall foliage.

Everyone is on a journey, and this is a journey to wellness. Since Dana’s husband runs the bike shop in town, why not include this adorable vintage bike in her shoot!? We had so much fun in the Village of Fairport creating images for her to use as she shows the world who she is.

So say hello to Dana, the Fresh Start Lady! And if you are looking for images to help illustrate your new brand, give us a shout today!

Cheers!
Lori

Outdoor Winter Family Portraits in Fairport, NY

When I first met with Marissa, she told me “We’re from Chicago, we can handle the cold.” Oh how little did we know…

It was 32 degrees and sunny on this early November day. It was not what we were expecting! We literally had the boys running down the sidewalk to warm them up! They were troopers though, and we worked really fast to get all the images they wanted and get them back into the car and warmth!

If you ask me, it was worth it. Look at those colors and those faces! Have I mentioned lately how much I love my job? :D

Welcome to Rochester guys! Enjoy the Upstate New York winter,
Lori

Madison: Our Lady of Mercy Senior Photos

While she attends Our Lady of Mercy, Madison is a Fairport girl. After some family portraits at the house, we went exploring around the canal, right here in our quaint little village.

There is always something new to see and enjoy in our town, and I love it here. From the stone wall to the famous bridge and the gazebo, we hit all the hot spots. 

The weather was iffy, but the clouds provided the perfect cover. We actually did feel a few rain drops, but it didn't slow us down one bit! And besides that, how perfect is that umbrella? Madison rolled with it and rocked her whole senior portrait session.

Fairport NY really is front porch friendly, and we love living here. Thanks Madison for choosing us to capture this pivotal time in your life. It has been a pleasure getting to know you and your whole family! Have a wonderful senior year!

Cheers,
Lori

Mom and the Kids, Fairport NY Family Session

They have a path to the Erie Canal in their backyard...

I am a bit jealous of them for that.  :)

It was a gorgeous day, party cloudy, warm spring time. These not-so-little-anymore "kids" bought this session as a mother's day gift for their mom. How perfect is that? 

Along the way, Murphy the family's white golden retriever, predictably headed straight for the water. He's such a happy dog, he just wanted to be near his people - and the water!

But enough about all that, it's the people that really matter, and this family is particularly special. Watching how the interact with each other, their closeness is obvious. The twins, Alison and Jake especially do, but all of them seem to share a very special bond.

I am so glad to have meet you all. I look forward to seeing where the future takes you, together. - Lori

Maurini : Fellowship Head Shot Session

One of the things I look for in a head shot is life in the eyes. Nowadays, anyone can take a photo and edit it quite quickly. So what set's a professional portrait apart? The eyes.

Maurini was so easy to talk to, this session was a blast. We took advantage of an overcast day in Fairport to walk along the canal and make some portraits. Maurini recently received a fellowship in library sciences, which is what the photos were originally for. 

So, how do you get life in the eyes? In this case, all I had to do was ask her about her husband, and she instantly smiled, a real smile. Which made me smile. If your husband can still do that after 20 years, you know you found the right one. That is all I know about him, and I can't wait to meet him!

For now, meet Maurini, and how about those eyes?
-Lori

All the Pretty Things: Wedding Photography in Rochester NY

The details - Cue Pinterest. It feels like there are now literally millions of ways you could possibly customize your wedding. I thank the Almighty every time I talk to a new couple about Pinterest wedding boards. I'm soooooo glad it didn't exist when I got married.

Don't get me wrong, they are useful. But I can see how easily overwhelming it can be when you're trying to make all of those detail decisions about your wedding.

If you follow us on Instagram or Facebook, you'll notice we aren't big on posting about wedding details. Why? Because we love to focus our attention on your relationships. Because a wedding is so much more than flowers and pretty dresses. So we want to show you real connection more often than a pretty bouquet of flowers.

But that doesn't mean we don't take those pictures. You just spent a year (or more) of your life picking out that pretty bouquet of flowers. So we know you want it photographed well.

So when we take these photographs, we want to try and show your relationship to these items. We do that by including you. For example, you using the custom made photo booth backdrop you built. Or capturing the the ribbon wands you painstakingly assembled, actually in use during your recessional.

Or the personal notes you wrote to each other and framed. Your birdcage veil, your hand written vows.

Or you holding the heirlooms you're using as your "something old, borrowed and blue." - and not just the items alone.

Although they're inanimate objects, we get that you've built a connection to all of these details. It's our job to do them justice.

In the coming weeks, we're preparing a few blogs about different wedding day details. Hopefully, you'll follow them, if for nothing else than to get a few ideas for your own wedding day. Enjoy!

~ Erin

 

Tips for Protecting your Digital Photos

Let’s get real for a second. You should know by now that we encourage printing as the best way to enjoy your photos long term. However, we realize that with the volume of photos created these days, it would be physically impossible to print every photo without needing to rent a storage unit.

This means that most photos live only in one place - your hard drive. That is, if you remembered to take them off of your phone or camera at all.

How do you keep them safe? and what are we keeping them safe from? 

Whether it's the first dance, or first steps, we all have photos we want to keep forever!

Whether it's the first dance, or first steps, we all have photos we want to keep forever!

Common ways people lose digital files, and a few possible solutions: 

1. Hard drive failure or file corruption

All drives fail eventually, so having things stored in just one place is risky. Luckily, the solution is pretty simple... have multiple copies. 

Solution: Ask your favorite tech guru to set up a RAID backup for you, use Time Machine on a portable drive if you're an Apple user, or keep photos on your phone and computer.

2. Theft, loss, fire, flood damage or other physical disappearance

This can only be prevented by having an offsite copy of your files. Offsite can be cloud based, at the office, or in your mom’s basement... basically anywhere that is physically separate from where your main drive lives.

Syncing to an offsite NAS is how we do this, but cloud storage would work for the average family photo collection. Check out BackBlaze, Dropbox or Resilio Sync for these services.

3. Overwriting a file or accidental deletion

The best way to avoid this happening is to have a good organization system. Do it any way that makes you happy, as long as you are consistent. And then, when you know your strategy, make sure someone else could figure it out. IE: If you aren’t available to ask, can your spouse or child find a photo they are looking for? 

TIP: Utilizing an 8 digit date structure makes sure every file name is unique. Ex: 20180101 for January 1st, 2018. Then you can choose to add a description or sequence number to further delineate your files. 

Bonus Tip: Use Folders to organize by like category. Whether that is event, person, location, theme, or whatever you choose. Folders are your friends.

My personal photos are organized by date, then subject. Using the 8 digit date structure keeps everything in chronological order

My personal photos are organized by date, then subject. Using the 8 digit date structure keeps everything in chronological order

Conclusion

There are many ways to lose files, but there are also many ways to keep them safe. If photos are valuable to you, protect them! Print your favorites, put them on the wall or in a book that you can pass down. In the future, no one is going to want your CD's or thumb drives, so print the important photos. And the ones you just want to have on your screen saver? Stick them in the cloud just in case something bad should happen.

If you have more tips, feel free to add them in the comments! If this helped you, we'd love to know. Thanks for being here!
-Lori

5 Years and Counting: Happy Anniversary Us!

So often we get caught up in the daily tasks of running a business that we forget to step back and look at all we've actually accomplished.

But not today. Today we're celebrating a milestone anniversary of us. Five years ago today, we made "Lori & Erin" official in the eyes of New York State - and we haven't looked back. In this industry, so many of us are independent and prefer to go it alone. So, finding a photography partnership can be a little like finding a unicorn. It's something rare.

For those that don't know our story, you can check out the recap in this post from earlier this week. Whether it was the Almighty, Buddha, or Yoda using The Force, I believe that finding each other and creating this business was meant to happen.

We've set goals and faced challenges. We've grown together, as well as individually into who we are and why we do it. We aren't the same people who started this journey. We're stronger and smarter and maybe a little bit crazier (in a good way). And all because we had an idea of a partnership over five years ago.

And it's also because of you. Looking back on all of these sessions has been wonderful. We're so grateful for each of your smiles. You have helped us grow. Thank you for putting your trust in us, year after year to help you treasure your relationships forever.

Here's to another five years!

Lori & Erin

PS - Here's a video recap of ALL five years, are you in it? 

 

 

Spotlight on Local Artisans: Firehouse Wood Works, Fairport NY

I never knew the building on Main Street as a firehouse. It was a food pantry when I moved to Fairport. But when Paul and Carolyn moved into it, they converted the space to house their woodworking business. What started as a hobby, became a passion that they now happily share with others.

Paul works with reclaimed wood, scraps and random pieces given to them. Carolyn takes extra tiles leftover from job sites, and other found materials to create her art. Together, they have created tables, decor and so much more. She can create something by request, working with your choice of colors, materials or theme. 

I have loved getting to know this wonderful, easy going couple through the course of creating some images to launch their website. The store has been open since June, and the website should be launching very soon.

Especially as Small Business Saturday approaches, we're grateful to work with local artists like these two. We hope you'll think about stopping by a local merchant as you carefully select your holiday gifts. In doing so, you know that each gift you give was thoughtfully and lovingly made - versus a quick trip to your local big box store.

If you like quality, handmade pieces of art, stop down and get to know these artisans! Their work is sure to impress you, and if nothing else you can enjoy all of the firehouse relics they have accumulated to decorate the space!

Enjoy this sneak peek into the shop, and feel free to say hello and welcome, either in the comments, or in person at 113 N Main St, Fairport!

-Lori