Vendor Spotlight: Shell's Sweets

Over the years we've met some pretty incredible people. Today we're here to share a little about a creative mind we've had the pleasure of getting to know - Michelle Crawford. She's a business owner, cake artist and fantastic lady!

 Michelle in her Kitchen

Michelle in her Kitchen

We met up with her at her kitchen for a chat and some pictures, and here's what we found out!

Quick Bio About Me: Many people ask me how I got started in cakes. It definitely wasn't something I saw myself doing as a full time business but it seemed to unfold that way. As a kid I always loved to bake and create things. I learned the basics from a family friend and began making cakes for family and friends. There was a time where I was unable to create much due to school and work. However, once my nieces and nephews were born I started back up. This is what really fueled my love for cake and now my cake business.

What does it mean to be a cake artist?
A cake artist is someone who takes the unexpected (flour, butter, sugar, eggs, etc) and with a vision creates a work of edible art. 

Where does your inspiration come from?
Haha - it might be easier if you asked where didn't my inspiration come from. I am constantly seeing things and thinking "That would look great on a cake!" My biggest areas of inspiration are fashion, interior design. color and nature. 

What's your favorite flavor?
Ooh that's a tough one! I would have to say it's a toss up between my Dark Chocolate cake and Peanut Butter Buttercream and something I call Snickerdoodle, Cinnamon cake, White Chocolate Ganache and Cinnamon Buttercream. Mmmmmmm....

What is your favorite part of the job?
My favorite part of the job is the creating. I love seeing either what I have in mind or what my customer has in mind come to life. There's nothing like it! One of my favorite things make are sugar flowers, lace or anything cute! 

Any hobbies outside the kitchen?
If I'm not in the kitchen you will probably find me crafting something, taking pictures (You have nothing to be concerned about haha), and spending time with friends and family.

How do people find you? (web, social media, etc)
You can find me at these locations:
Website  / Facebook  / Instagram  / Twitter  

Thanks Michelle! We can't wait to work with you again soon!

Michelle's mom, pictured above, is often around to help, but doesn't do any of the baking. She helps wash dishes, fetches things and generally just enjoys watching Michelle work. It was a pleasure getting to know both women! And who doesn't need another photo with their mom? Such a pleasure!

Erin Perrotta

Erin’s creative background roots began with her family and her education in Digital Media/Fine Arts degree at Canisius College. While she enjoys a good adventure, Erin is most comfortable at home with family (husband, Matt and son, Lucas) or friends, a good book, and a cup of coffee.