Personal Brand Photography: Megabolt Digital

When it comes to the glamorous world of SEO and being found in a google search, I tend to think of very technical people sitting in a dark office scanning computer screens like crazy.

Meg, from Megabolt Digital is not one of those people.

She’s amazing at creating an SEO strategy in ways that you’ll understand. She’ll tell you herself, she’s more technical that a web designer, but more people oriented than your typical SEO consultant. She’s relatable, funny, friendly and a fantastic mom to her boys.

She rebranded her whole business not too long ago, and ever since has been growing like the Hulk when he’s angry. (Except, she’s not angry and green).

The only thing that didn’t change in her super hero sized rebrand, were her photographs. And while those old photographs worked, they no longer fit her brand like they should.

So we helped to give her some new looks to choose from when she’s posting on social media, updating her website, or teaching her wealth of wisdom online.

If you haven’t met her yet, you should!

Check out Megabolt Digital online:
Megaboltdigital.com
Facebook / Instagram: @megaboltdigital

Now Booking: Personal Brand Photography in Rochester NY

Hey there friend! Erin and I are super excited to announce the launch of a new area within Lori and Erin Photography: Personal Brand Photography!

You asked for it, and we are finally ready to fully deliver. This may seem like something we’ve always offered. You’re not wrong.

We’ve just made the process better, clearer and tailored to growing businesses and their owners. We didn’t realize until now that we could actually give it the name and category it should rightfully have.

We have always placed on emphasis on showcasing your personality, whether it’s a family, senior or business portrait. When folks come to us for headshots, we ask the question:

“What do you want people to see when they look at this?” And I then tell them, we don’t do boring head shots here.

Ok so what’s NEW about Personal BRAND Photography? It takes commercial headshots and business portraits to a new level.

If you are an entrepreneur, chances are yours is the face of your business in a fast paced online world. With the importance of social media to a consumers buying behavior, and whether they realize it or not, customers want to know who you and your brand are.

That’s where we come in. We’ll work together to really discover the essence of your brand, then create a library of images for you to use on your website and social media pages. Whether it’s 10 images, or 50, you’ll elevate your brand with quality images that speak to YOUR client in a way that selfies and snapshots cannot.

When we decided to step into this new space, we did our homework. Lots of it. As business owners ourselves, we have real, every day experience with social media. And while our business revolves around creating images every day, we know that most businesses do not. So how do you have a presence on Instagram, an image heavy platform, when you don’t have a steady stream of new images?

We’re going to help with that!

If you’d like to learn more, click here to read on. We’ve created a whole magazine full of information to help you determine if Personal Brand Photography is what you need to grow your business.

And if you’re ready to jump in with both feet, contact us now and let’s get you on the path to a thriving, relatable brand in your community!

Cheers!
Lori

Nicole: Coffee Shop Personal Branding Session, Fairport NY

I’d like you to meet Nicole Sipple of Visual Impressions! Nicole is a talented graphic designer working in both print and web design. I have had the pleasure of working with her on several projects over the past year, and was excited to finally get her in front of the camera!

We recently had the opportunity to create some images to help illustrate her brand. I’ll let her tell you a little bit more about it.

Who is your ideal customer? Small businesses and entrepreneurs who are passionate about their business.

What problem are you solving for them? Creatively helping them design a cohesive branding solution from logo to designed collateral and a stellar online presence.

How do you want your client to feel? We want clients to feel warm and welcome. I want them to feel that they are in good hands and can trust that through working together we can achieve something that is pretty unique. 

What is your one key story that you want your client to know/learn? The average time a consumer takes to review your website is 7 seconds. That's not a lot of time to grab a potential clients attention enough for them to want to stay and want to know more about your services. You need to have a cohesive brand solution that can capture their attention to help them gain and keep clients. 

What is your point of difference and how do you stand out? My point of difference is I am a graphic designer who has years of printing experience. There are a lot of great designs out there that look great on screen but sometimes it doesn't translate as successfully once printed. I know digital is becoming the future but i do not think print will ever die.

Want to know more? You can find Nicole at www.visualimpressionsdesign.com

Tell her we sent you!
Lori

PS: Are you a small business owner looking to stand out with personal branding photography? We’d love to help bring your brand to life. Contact us today!

Business Branding Photography in Rochester NY With 585 Dentist

Meet the friendly women of 585 Dentist! We wanted to show how welcoming their office is, and make clients feel at home. So rather than the usual, formal headshots, we created environmental portraits in their own space. No boring, fake backdrops necessary. We even got outside to take advantage of the fall foliage!

If you need a brand image refresh for your business, give us a call and let’s make something to feature your business here next!

Personal Branding Photography: Natalli in Fairport NY

Bright, airy. Professional, but real. Her style is classic, and she enjoys flower arranging in her spare time. How do you incorporate all of this into a “headshot”?

If you didn’t know, every single session we photograph comes with a planning consultation to make sure we know your goals and aesthetic. Any photographer in Rochester can take a picture, but together, we can make images that tell your story and relay your brand (and who you are) in a fun and visually pleasing way.

Say hi to Natalli, and if you need to refresh your personal brand photography, reach out to us today!

-Lori

Dana: Personal Brand Photography in Fairport, NY

Talk about a fun photo shoot! Say hello to Dana!

Dana is an entrepreneur. She sells Arbonne and wants to help women feel their best, inside and out. Though I have known her for several years, I learned so much more about her in preparing for this headshot session. When she launches her brand, she wants it to be vibrant, positive, fresh.

Cue playing in the fall foliage.

Everyone is on a journey, and this is a journey to wellness. Since Dana’s husband runs the bike shop in town, why not include this adorable vintage bike in her shoot!? We had so much fun in the Village of Fairport creating images for her to use as she shows the world who she is.

So say hello to Dana, the Fresh Start Lady! And if you are looking for images to help illustrate your new brand, give us a shout today!

Cheers!
Lori

Kim: Personal Brand Photography in Rochester NY

We’ve been photographing Kim’s high school seniors since 2014. After three of her high school seniors, I was excited when she told me she was in need of some new headshots for herself.

In talking with her I learned that her new website design included a sunflower element. So we wanted her new brand to feel natural. This took us to Cobbs Hill, where the green trees and architecture, and even a yellow bench helped us tie everything together.

If you’re in the market for hypnotherapy or to learn more about it - take a glance at Kim’s website at Entrancing Inspirations!

~ Erin

Kurt : Fun, Emotive Personal Branding Shots in Fairport, NY

Like son, like father, that's what they say, right? If Kurt looks familiar, it may be because his son was just featured on our blog a few weeks ago.

Also a voice actor, Kurt was due to update his look. He brought a different microphone to play with (a Fentone, vintage RCA look alike) and several outfits from casual to semi-formal. We played off of those options to create a variety of looks - from fun and silly to a more "traditional" head shot. However...

What's really neat about being in business these days, is that no longer is "boring-headshot-in-front-of-boring-background" the norm. Today's customers want to know the person behind the product (our voice in this case) so we really get to showcase our clients' personalities.

Kurt very easily switched from selling cars and mattresses to telling stand up jokes against the classic brick wall. He's a great guy, so if you're in the market for some voiceover work, you should check out his team at The Write Creative.

Enjoy!
Lori

Kiefer: Voice Over Actor Head Shots

Meet Kiefer. He has been a voice actor since he was a child, thanks to his father who is also in the industry. In recent years, you may have even seen him on one of Rochester's many stages. After growing a mustache to play Albert Einstein last month, he was excited to shave it off and get in front of the camera.

We hit the studio to update his headshots and had a ton of fun! He brought his trusty mic and we made a variety of images. From action shots to the guy next door to the guy next door staring on a reality TV show with his friend "Mic". 

If you can't tell, there was a lot of laughing during this session. 

Kiefer, it was my pleasure. Can't wait to see what you do next!
-Lori

Maggie: Headshot Portraits with a Librarian

Our business is heavily relationship based. You can see that in the images we create. Working with Maggie to update her headshots was unique to her personality, but just what I always strive for in a session. Fun, outdoors, good lighting, natural expressions. 

She choose one of my favorite locations in the city to shoot: the University of Rochester campus. We met at the library, and planned to shoot near the quad. We quickly discovered much of it to be under construction, but not to worry, we altered the game plan slightly and still found lots of unique locations with great lighting to use.

Maggie, thank you for bringing your beautiful smile and helping me learn a little more about you and your journey to this moment. It's been a pleasure getting to know you, and laughing with you when we got photo bombed by the balloons. :) 

Until next time,
Lori

Maurini : Fellowship Head Shot Session

One of the things I look for in a head shot is life in the eyes. Nowadays, anyone can take a photo and edit it quite quickly. So what set's a professional portrait apart? The eyes.

Maurini was so easy to talk to, this session was a blast. We took advantage of an overcast day in Fairport to walk along the canal and make some portraits. Maurini recently received a fellowship in library sciences, which is what the photos were originally for. 

So, how do you get life in the eyes? In this case, all I had to do was ask her about her husband, and she instantly smiled, a real smile. Which made me smile. If your husband can still do that after 20 years, you know you found the right one. That is all I know about him, and I can't wait to meet him!

For now, meet Maurini, and how about those eyes?
-Lori

Vendor Spotlight: Shell's Sweets

Over the years we've met some pretty incredible people. Today we're here to share a little about a creative mind we've had the pleasure of getting to know - Michelle Crawford. She's a business owner, cake artist and fantastic lady!

Michelle in her Kitchen

Michelle in her Kitchen

We met up with her at her kitchen for a chat and some pictures, and here's what we found out!

Quick Bio About Me: Many people ask me how I got started in cakes. It definitely wasn't something I saw myself doing as a full time business but it seemed to unfold that way. As a kid I always loved to bake and create things. I learned the basics from a family friend and began making cakes for family and friends. There was a time where I was unable to create much due to school and work. However, once my nieces and nephews were born I started back up. This is what really fueled my love for cake and now my cake business.

What does it mean to be a cake artist?
A cake artist is someone who takes the unexpected (flour, butter, sugar, eggs, etc) and with a vision creates a work of edible art. 

Where does your inspiration come from?
Haha - it might be easier if you asked where didn't my inspiration come from. I am constantly seeing things and thinking "That would look great on a cake!" My biggest areas of inspiration are fashion, interior design. color and nature. 

What's your favorite flavor?
Ooh that's a tough one! I would have to say it's a toss up between my Dark Chocolate cake and Peanut Butter Buttercream and something I call Snickerdoodle, Cinnamon cake, White Chocolate Ganache and Cinnamon Buttercream. Mmmmmmm....

What is your favorite part of the job?
My favorite part of the job is the creating. I love seeing either what I have in mind or what my customer has in mind come to life. There's nothing like it! One of my favorite things make are sugar flowers, lace or anything cute! 

Any hobbies outside the kitchen?
If I'm not in the kitchen you will probably find me crafting something, taking pictures (You have nothing to be concerned about haha), and spending time with friends and family.

How do people find you? (web, social media, etc)
You can find me at these locations:
Website  / Facebook  / Instagram  / Twitter  

Thanks Michelle! We can't wait to work with you again soon!

Michelle's mom, pictured above, is often around to help, but doesn't do any of the baking. She helps wash dishes, fetches things and generally just enjoys watching Michelle work. It was a pleasure getting to know both women! And who doesn't need another photo with their mom? Such a pleasure!