Branding Photography in Fairport NY
If you’ve been wondering whether it’s time to refresh your headshot or branding photos, you’re not alone. Many business owners hold onto outdated images that no longer reflect who they are or where their brand is headed. From new services to evolving styles, there are clear signs that your professional photos need an update. Refreshing your branding images keeps your visual identity aligned, consistent, and true to the story you’re telling today.
In today's visually-driven world, establishing a strong brand identity is crucial for businesses and individuals alike. One of the key ingredients in this recipe for success is photography. Just like any good dish, it requires the right balance of elements to create something truly memorable.
Here's a solid recipe to guide you -
Ingredients:
1/3 Action Shots: Showcasing yourself in action adds dynamism and energy to your brand. Whether you're teaching a class, demonstrating a skill, or engaging in your passion, action shots capture your essence in motion.
1/3 Branding Portraits: Your audience wants to see the face behind the brand. Portraits provide a personal touch, allowing people to connect with you on a deeper level. From professional headshots to candid moments, let your personality shine through.
1/3 Detail Shots: The devil is in the details, they say. Highlight the intricacies of your work or offerings through close-up shots. Whether it's your hands immersed in your craft or the products you're proud to present, these shots add depth and authenticity to your brand.
Directions:
Combine ingredients (your branding pictures) on your website and social media: Utilize these platforms as your kitchen, blending these diverse branding images to create a cohesive visual narrative. Consistency across channels establishes credibility and professionalism, drawing in your ideal clients.
Repeat as needed seasonally: Just like any recipe, don't be afraid to tweak and adjust to suit changing tastes and trends. Refresh your brand photography periodically to keep your brand image updated and relevant.
By following this recipe, you'll not only capture attention but also leave a lasting impression, making your brand stand out in a crowded digital landscape. So, grab your camera and start cooking up some captivating visuals today!
PS - Need inspiration? Take a cue from Jamie from Creative Gardens who exemplifies this recipe flawlessly!
I never knew the building on Main Street as a firehouse. It was a food pantry when I moved to Fairport. But when Paul and Carolyn moved into it, they converted the space to house their woodworking business. What started as a hobby, became a passion that they now happily share with others.
Paul works with reclaimed wood, scraps and random pieces given to them. Carolyn takes extra tiles leftover from job sites, and other found materials to create her art. Together, they have created tables, decor and so much more. She can create something by request, working with your choice of colors, materials or theme.
I have loved getting to know this wonderful, easy going couple through the course of creating some images to launch their website. The store has been open since June, and the website should be launching very soon.
Especially as Small Business Saturday approaches, we're grateful to work with local artists like these two. We hope you'll think about stopping by a local merchant as you carefully select your holiday gifts. In doing so, you know that each gift you give was thoughtfully and lovingly made - versus a quick trip to your local big box store.
If you like quality, handmade pieces of art, stop down and get to know these artisans! Their work is sure to impress you, and if nothing else you can enjoy all of the firehouse relics they have accumulated to decorate the space!
Enjoy this sneak peek into the shop, and feel free to say hello and welcome, either in the comments, or in person at 113 N Main St, Fairport!
-Lori
