When Dr. Heather Hirsch writes a book, we celebrate! She just recently released her second book, The Perimenopause Survival Guide. And to mark this new chapter (pun intended) we updated her personal branding images to reflect her growth as a physician, author and educator in women’s health.
A New Chapter and New Branding Photos
In this personal brand session, our main focus was on celebrating the release of her book. We used a variety of outfits, backgrounds and a even popped a bottle of champagne to mark the occasion!
But this portrait session wasn’t just about celebrating the book release. We also wanted to capture who Heather is today, a strong advocate and a passionate doctor dedicated to helping women navigate perimenopause and menopause with clarity and confidence. These new branding photos and headshots give her a fresh set of images to support her continued growth through her books, online platforms, and speaking engagements.
Why Updated Branding Photos Matter
When you’re launching a new book or expanding your social media platform, your visuals should grow with you. Heather’s new branding images do exactly that. This personal branding session focused on capturing her professionalism, warmth, and authenticity while giving her a versatile collection of images to use across platforms.
We created branding photos that reflect her evolving role as a trusted voice in women’s health:
Professional authority: Images in her doctor’s coat and bright, modern spaces that highlight her expertise.
Warm and approachable: Natural, smiling portraits that show her compassion and connection.
Celebrating her new book: Detail photos that feature The Perimenopause Survival Guide. We also made sure to include her first book Unlock Your Menopause Type to continute to elevate her as an expert in her chosen field.
Versatile for media use: A mix of portraits, lifestyle shots, and images for use on social media, her website, and media features.
Highlights from this Branding Session
Some of our favorite moments from this session include simple yet elegant headshots, laughing mid conversation, peeking out from behind her new book and literally popping the cork on a bottle of champagne. This combination of professional headshots and relaxed portraits reflect a well rounded view of who Heather is - knowledgable, relatable and full of life.
What’s Next for Heather
With these new branding portraits, Heather can now share her book launch across social media while also updating her website and author bio. She can also use them to update her media kit for TV interviews, press features and podcasts - all while keeping her brand identity cohesive across all of these outlets.
These professional branding photos are more than just portraits, they work together to tell the story of a woman leading a national conversation about perimenopause with compassion and authenticity - and we’re proud to be a part of her team.
Find More Rochester NY Brand Photography on the Blog
To celebrate the release of her second book, The Perimenopause Survival Guide, Dr. Heather Hirsch updated her branding photos to reflect her growth as a women’s health advocate and author. These new images capture her confidence, compassion, and professionalism as she continues to lead the conversation around perimenopause and menopause.