Personal Brand Photography in Rochester NY
Branding Photography that builds the relationships that grow your small business.
Do your current brand
photographs feel like this?
They are stock photos that don’t reflect you, or the way you work with people.
Your business headshot is a quick phone photo against a blank wall.
You know your brand has grown, but your photos haven’t.
You want photos that feel human and not overly polished.
Your brand photography should connect the real you with your audience. The right images help people start forming a relationship with you and your business before they ever reach out.
Great brand photography starts with connection.
Personal brand photography is about more than a headshot. It’s a collection of images that tell the story of your business and show your clients who you really are.
We care less about looking perfect and more about connection. The goal isn’t to make you look like someone else, but to create brand images that feel like you: capable, approachable, and real.
Strong brand images help communicate that you’re an expert in your niche - an established and credible business with services worth investing in. Personal brand photography helps your ideal clients like you, trust you, and want to hire you.
Our branding photography might be for you if:
Work closely with people who value connection
Run a relationship-driven small business in the Rochester NY area
Want brand photography and headshots that feel both professional and human
This may not be the right fit if you:
Prefer highly stylized, studio-only branding
Want a fast, one-image headshot with zero personality
Real people. Real work.
Brand photography that feels natural, professional, and human.
Looking for more examples?
Check out full brand photography stories on the blog.
We believe strong brand photography starts with connection.
That’s why every session is both collaborative and guided.
A great branding session begins with a consultation. This helps us plan the right brand photography session for the stories you want to tell. We’ll talk through how you actually work, what you want your images to communicate, and how you plan to use them.
Your branding portraits are built around your real work. That might look like conversation, interaction, movement, or quieter moments of focus.
If a more traditional professional headshot makes sense for you, we’ll approach it with the same care and intention as the rest of your branding images.
How Clients Describe Their Experience
-
“I knew that branding photos would legitimize my business and show potential clients more of who I am in a more natural environment. I am not someone who is very comfortable in front of a camera and that was something Lori caught onto very quickly. Lori took the time to make me feel at ease and encouraged me to have fun. Once we got into the shoot I began to let my guard down which let more of my smiley personality show. The results were amazing.”
— Nicole, Visual Impressions Design
-
“Being photographed is usually an uncomfortable experience for me, like most people. Lori and Erin made a typically awkward and unnatural photo shoot feel fun and exciting. Because we had met and discussed my business and my goals in advance of the photo shoot, I felt connected to them both and at ease. They truly partnered with me on my personal branding journey.”
— Jess Hasler Southwell, apPROach Consulting
Rochester NY Brand photography and headshots that fit your business needs.
Personal Brand Photography
Starting at 695
Every personal branding session with us begins with a free planning consultation, guided and creative brainstorming support, and session location inspiration. Together, we design a session that feels both strategic and natural, capturing a thoughtful mix of portraits and lifestyle images that reflect your real work.
You’ll receive:
Complimentary planning consultation call
Ongoing brainstorming and creative direction support
A private online proof gallery
Professionally edited, high-resolution images
Commercial usage license for your marketing use
Updated Headshots: Individual or Group
Starting at 395
Whether you need updated headshots for your entire office or individual headshots for yourself, we create professional headshot photography that looks polished and on-brand at your office or chosen location.
You’ll receive:
A private online proof gallery
Professionally edited, high-resolution images
Commercial usage license for your marketing use
Frequently Asked Questions about Personal Brand Photography
-
Personal branding photography goes beyond a single headshot. While headshots are included, these sessions also capture you in action, detail shots, lifestyle images, and visuals that tell the story of what you do and why you do it.
Each session is customized around your business, including location, outfits, and brand messaging, with more planning and guidance up front.
You’ll receive a wide variety of images designed for real use across your website, social media, and marketing, making it a long-term investment in your brand.
-
Brand photography is a great fit if you own a business and you are part of what people are buying. If personal connection matters and you want your business to look polished, professional, and current, branding photography helps.
It’s especially useful if you’re ready to elevate your visual presence and want images that support where your business is headed next.
-
What you wear makes a big difference in how your photos feel, so choose outfits that reflect your personality and your brand. You don’t need to buy anything new, but your clothing should fit well and feel like you.
Simple pieces usually photograph best, with an occasional pop of color for personality. We’ll also share specific guidance for fit, colors, and details during planning so you feel confident and prepared on shoot day.
-
We start by thinking about what a typical day in your work life looks like and how you want clients to see you. That might mean your office, home, backyard, or another space you naturally spend time in.
Coffee shops, studios, hotels, or co-working spaces can also work well. Natural light is always a bonus, but if it’s limited, we can create great light anywhere. The goal is a location that supports your story and feels true to how you actually work.
-
You are not alone. Most people feel this way at first.
You don’t need to know how to pose or perform. We guide you the entire time and keep things relaxed so nothing feels stiff or forced. If something doesn’t feel right, just say so. Open communication matters, and we want the experience to feel comfortable and collaborative.
-
Yes. That’s exactly what they’re for!
Your branding images are created for real use. Use them across your website, social media, email marketing, and other promotional materials so you can show up consistently and professionally wherever your business lives.
-
There’s no one-size-fits-all answer here, but many businesses update their brand photos every 1–2 years. You may want to refresh them sooner if your services change, your brand evolves, or you want your marketing to feel more current.
Some of our clients also choose seasonal or recurring sessions to keep their content fresh without starting from scratch each time.
-
A great branding session starts with a consultation to ensure we’re planning the right session for the stories you want to tell. We’ll dive into your brand and discover what you need, what details and settings will work best visually, and plan all of the logistics it takes to make your vision a reality.
-
Our standard editing, which we call our Core edit, includes color correction, contrast, cropping, and overall refinement so your images feel consistent across different lighting and locations.
For images that need a little extra love, we also offer Enhanced editing services (aka retouching) that gently addresses things like blemishes, skin softening, and handles special requests (ie - headswaps) when needed. The goal is always for you to look like yourself on a really good day, not over-edited.
-
Personal branding sessions offer more variety and storytelling, but headshot and group headshot options are always available.
We can also incorporate individual and group shots into a full branding session, or schedule them separate from your branding session with a customized quote.
Let your branding photographs do the talking.
Your prospects don’t want to hire just anyone. They want to hire you. Before they ever reach out, they’re already forming an impression of who you are and what it’s like to work with you.
The right images help you show that clearly. Your personality, your expertise, the way you work, the details that make your business yours. Whether that’s polished and quiet, bold and colorful, or somewhere in between, the goal is the same: show up as yourself.
If you’re ready for branding photography that feels natural, professional, and true to you, let’s talk.