After Your Branding Session

Everything you need to know about what happens next, how we edit, and how to start using your images.

Your Brand, Brought to Life

You did it. You showed up, stepped in front of the camera, and invested in your business in a real way.

Brand photography is more than having nice photos. It builds trust before someone ever meets you. It shows the face behind the business and gives clients a feel for what it’s like to work with you.

This guide will help you make the most of your images. Below, you’ll find what to expect next, how your gallery is delivered, how we edit, and simple ways to start using your photos right away.

Your session was just the beginning. Now it’s time to put these images to work.

What Happens Next

Step 1: Image Backup and Core Editing
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Step 2: Proof Gallery Delivery
You will receive a private proof gallery to review your images.

Every image in this gallery has already been professionally edited using our Core edit, including:

  • Color correction

  • Exposure and contrast adjustments

  • Cropping and straightening

  • Overall tonal refinement

Inside your gallery, you can:

  • View your curated set

  • Favorite the images you love

  • Select images for Enhanced editing (if desired)

  • Share the gallery with your team

Step 3: Final Edits and Gallery Unlock
Once any requested Enhanced edits are complete, we will enable your gallery for full download so you can start using your images right away.

If we have not heard from you within 7 business days of proof delivery, we will open the gallery for download so you can begin putting your photos to work.

How we Edit

One of the questions we get most often is, “Will my images be retouched?”
The short answer: every image you receive is professionally edited, and additional retouching is available when it’s helpful. Here’s what happens during the editing stage. Our goal is always the same: you, on a really good day. Natural. Polished. Still unmistakably you.

If you ever have a question about what’s possible with editing, just reach out. We’re always happy to take a look and guide you.

  • Core Edits

    Included on all images

    This is where the majority of our work happens. In fact, it accounts for about 95% of the editing we do.

    Because we photograph on location (often moving between indoor and outdoor light), our goal is to make your gallery feel natural, polished, and visually cohesive from image to image.

    Core edits include:
    - Color correction
    - Exposure and contrast adjustments
    - Cropping and straightening

    For many clients, the Core edit is exactly what they need.

  • Enhanced Edits

    Available as requested

    Some images benefit from a little extra polish. That’s where Enhanced edits come in.

    Your package may include a set number of Enhanced edits, but there is no requirement to use them if you love your images as they are.

    Enhanced edits may include:
    - Gentle blemish cleanup
    - Minor background cleanup
    - Special requests (when possible), such as head swaps or removing small distractions

Making Your Photos Easy to Use

Your branding photos are meant to work for you, not sit in a folder. If you’d like a little help putting them to work, we’re here to help.

We can help you:

  • Choose your strongest images for your website, social, and marketing

  • Suggest where photos will have the most impact on your site

  • Help you crop images for different platforms and placements

  • Suggest a simple posting plan using your images

If you’d like guidance, just reply to your delivery email and tell us what you’re working on. We’ll point you to the next best step.

Your Questions, Answered

  • Yes. If you have a VA, designer, or business partner, share the link so they can help you choose and implement.

  • Your online gallery will remain active for a limited time. We recommend downloading and backing up your images as soon as possible to ensure you always have access.

  • Yes. You’re welcome to crop your images for your needs. However, we do recommend avoiding heavy edits that significantly shift color or skin tone, since those can affect the natural, consistent look we’ve created. If you need help with something specific, just reach out.

  • Yes. If you decide you’d like additional Enhanced edits after making your initial selections, you can absolutely add more. Just send us a note with the image numbers you have in mind and we’ll share next steps.

When to Refresh Your Branding Photos

Most businesses benefit from a refresh every 12–18 months, or sooner if:

  • You rebrand or update your visual identity

  • You launch a new offer

  • Your team grows

  • Your look changes significantly (hair, style, etc.)

  • Your website feels out of date

Brand photos should match where your business is headed, not where it used to be.

Want to plan ahead for your next chapter?

Reach out anytime. We’re happy to help you map out the right timing for your next branding session.

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