Personal Brand Photographer Fairport NY

Personal Brand Photography in Rochester NY: Compounding Joy

From our first phone call I knew that working with Jen from Compounding Joy on her brand photography would be fun. What I didn’t know, was how much!

She has goals of showing up more on social media, and updating her website with images that tell her audience that she’s not just a budget sheet and quickbooks kind of professional.

In her own words she wanted her “pictures to show that I AM different than other money coaches out there. I’m not buttoned up tight. I’m not living in a big fancy house. I’m not “dressed for success.”

So we incorporated sweaters which she knits herself, her love for camping and her dog Peanut. We gave her brand photographs a true to her, down to earth feeling, so that she can help other women feel the same way.

It’s not every day that a campfire and marshmallows are incorporated into a personal branding session - but when they are, you bet we’ll be there to help clean up those marshmallows.

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Branding Photography for Therapists in Rochester NY

Before her branding session, Laura told us that people fascinate her. She told us that she loves their stories, and seeing something in it that they didn't see.

Same! Our style of personal brand photography is very much the same. We loved looking at her brand, and hearing her stories to see something she hadn’t thought of about her brand.

And then, we took those stories and created images to support them. For example: As a therapist, she believes that life is messy, and we’re all a little bit broken - like a chipped coffee cup. But, even though the cup has a chip in it, it still works and still functions as a coffee cup.

So we incorporated some of that idea into the imagery. We included some mess, some learning and growing, and her favorite chipped coffee cups.

We combined it all together to create both updated headshots, and stories she can use on her own platforms to show people who she is and what she believes.

The images don’t have to be neat, tidy picture perfect scenes if that’s not the right story. Because real life includes chipped coffee cups and messiness.

Personal brand photography is all about connecting to your audience. So show them your real you, and you’ll attract your ideal clients.

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