What kinds of sessions do you feature on the blog?

We share real family portraits, senior pictures, and personal branding sessions photographed around Rochester, Fairport, and the surrounding Western NY area. You’ll also find planning tips, location ideas, and behind-the-scenes moments to help you prepare for your own session.

How can I find posts about a specific location or type of session?

Use the search bar to type what you’re looking for, like “High Falls,” “senior pictures,” or “fall family photos.” You can also browse the archive to explore sessions by season and year.

Can I book a session if I see something I love on the blog?

Absolutely. If a session, location, or style stands out to you, reach out and let us know which post caught your eye. We’ll help you plan something that feels similar while still being tailored to your family, senior, or brand.

Branding Photography for Therapists in Rochester NY

Personal Brand Photography

Sep 17

Written By Erin Perrotta

Before her branding session, Laura told us that people fascinate her. She told us that she loves their stories, and seeing something in it that they didn't see.

Same! Our style of personal brand photography is very much the same. We loved looking at her brand, and hearing her stories to see something she hadn’t thought of about her brand.

And then, we took those stories and created images to support them. For example: As a therapist, she believes that life is messy, and we’re all a little bit broken - like a chipped coffee cup. But, even though the cup has a chip in it, it still works and still functions as a coffee cup.

So we incorporated some of that idea into the imagery. We included some mess, some learning and growing, and her favorite chipped coffee cups.

We combined it all together to create both updated headshots, and stories she can use on her own platforms to show people who she is and what she believes.

The images don’t have to be neat, tidy picture perfect scenes if that’s not the right story. Because real life includes chipped coffee cups and messiness.

Personal brand photography is all about connecting to your audience. So show them your real you, and you’ll attract your ideal clients.

Learn more

Branding Photos vs Headshots: What Rochester Business Owners Actually Need

Not all professional photos are the same. Headshots show who you are, but branding photos tell the story of your business. Learn which you need and why it matters.

A New Path: Brand Photography in Nature for a Coaching Journey

Mike’s brand photography session took place in the natural spaces around his home office, creating images that balance strength with approachability. From portraits that highlight confidence to candid moments that reveal authenticity, his gallery captures the promise of transformation and the courage to step onto a new path.

Start Here: Where to Use Your Personal Brand Photos

When to Update Your Branding Photos | Rochester NY Personal Brand Photographer

3 Reasons You Don’t Need a Huge Office for Personal Brand Photography

You don’t need a large office to create impactful brand photos. In fact, branding photography in small spaces often feels more authentic and approachable. Recently, we photographed a therapist in her one-room Fairport office and captured a full gallery that highlighted her warmth and professionalism. Small spaces can tell your story beautifully and connect you with your audience in a real way.

An Updated Branding Session with Dr. Heather Hirsch

To celebrate the release of her second book, The Perimenopause Survival Guide, Dr. Heather Hirsch updated her branding photos to reflect her growth as a women’s health advocate and author. These new images capture her confidence, compassion, and professionalism as she continues to lead the conversation around perimenopause and menopause.

What Kinds of Pictures do You Get in a Brand Photography Session

A branding session gives you more than a polished headshot. You’ll walk away with a mix of professional portraits, lifestyle images, behind the scenes moments, and storytelling details that show who you are and how you work. These images help you build trust, connect with your audience, and create a cohesive presence across your website and social media.

Branding Photography in High Falls, Rochester NY

This personal brand photography session in Rochester marks the third time we’ve photographed Gerriann of Voice Over Speech Pathology. From her early home office session to her growing team’s fun, urban shoot at High Falls, each session has reflected her brand’s growth and personality.

Branding Photography in Rochester NY: Why Your Session Doesn’t Have to Be Boring

Branding photography doesn’t have to mean stiff poses and white walls. Learn how one client’s session at Swillburger brought her personality to life—and why fun, authentic photos make your brand stand out.

Personal Branding Session with Dr. Heather Hirsch

Dr. Heather Hirsch, a leading menopause expert, recently updated her personal branding with a new photo session. From professional workspace shots to dynamic yoga poses, these images reflect the multifaceted nature of her work and life. Learn more about how we captured her evolving brand and the new visuals she's using to connect with her audience.

Erin Perrotta

Erin’s creative background roots began with her family and her education in Digital Media/Fine Arts degree at Canisius College. While she enjoys a good adventure, Erin is most comfortable at home with family (husband, Matt and son, Lucas) or friends, a good book, and a cup of coffee.

Branding Photography for Therapists in Rochester NY

The importance of personal branding photography in growing your side hustle

Pittsford NY Family Portraits: Tinker Park Family Pictures

Lori & Erin Photography