Personal Brand Photography in Rochester NY: Compounding Joy

From our first phone call I knew that working with Jen from Compounding Joy on her brand photography would be fun. What I didn’t know, was how much!

She has goals of showing up more on social media, and updating her website with images that tell her audience that she’s not just a budget sheet and quickbooks kind of professional.

In her own words she wanted her “pictures to show that I AM different than other money coaches out there. I’m not buttoned up tight. I’m not living in a big fancy house. I’m not “dressed for success.”

So we incorporated sweaters which she knits herself, her love for camping and her dog Peanut. We gave her brand photographs a true to her, down to earth feeling, so that she can help other women feel the same way.

It’s not every day that a campfire and marshmallows are incorporated into a personal branding session - but when they are, you bet we’ll be there to help clean up those marshmallows.

Want to talk about your brand photography?

Rochester Branding Photography for Podcasters: Pursue You with Mandy Friend Gigliotti

Mandy is a ray of sunshine on any cloudy day. Her dreams have always been big, but to me, her heart has always been bigger. She’s a leader in the world of real estate, owns a daycare, partners in her husband’s chiropractic office and also runs her own coaching/training business… you know, on the side.

But her latest calling has brought her into the world of motivation and encouragement with her podcast: Pursue You. Her goal as she puts it is to encourage you to pursue YOU so that you can give the gift of your best self to your family, community and business.

This creed is what brought Mandy to us, to capture some branding images for her podcast cover and her website. We incorporated some of her speaking events, and some headshots that felt approachable and warm.

If you haven’t yet listened to the Pursue You Podcast, you should! Here’s a link to it, so you have no excuse not to, right?

Here’s a peek at our work together, and how she’s using her images regularly!

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Our Fairport NY Headshots and Personal Branding Session: Behind the Scenes

Yes, we are photographers, so you might be thinking, why didn’t you take your headshots and branding pictures yourselves? The main reason is that it’s pretty hard to get us both in photographs together. But there are other perks to hiring someone from outside your circle.

We choose to work with Sarah Heppell Photography out of Syracuse. Along the way, we discovered some unexpected benefits of working with Sarah and her team.

1. Outside Perspective on our Business. As much as we love, and are good at, helping others create a plan for their business headshots and branding sessions, we struggled with planning our own. Even though we have a strong social media presence and regularly have new photos to post (granted, more of clients than of ourselves), we had trouble focusing in on what would help people connect to us. Going through this process helped draw that out of us in a way that hasn’t been done before.

2. Efficiency. We think of great shots all the time, but shooting them one at a time would be an inefficient use of time. By brainstorming several locations and themes in advance, we captured them all in one day, and now have several months worth of content to share. It was more work upfront and requires planning, but worth it to have so much ready to go, especially during the busy summer season!

3. Fresh eyes. We stare at the walls of our offices all day long, so it can be hard to see them in a new way. Fresh eyes from someone who hasn’t seen them, we knew Sarah would see things in a different way.

These are all the things we offer our clients, and Sarah was able to offer them to us. So pop on over to Instagram to see how we are using these photos, and if it gets your idea factory running, give us a call or check out how we can do the same for you!

Personal Brand Photography for Consultants in Rochester NY

When it comes to the glamorous world of SEO and being found in a google search, I tend to think of very technical people sitting in a dark office scanning computer screens like crazy.

Meg, from Love at First Search is not one of those people.

She’s amazing at creating an SEO strategy in ways that you’ll understand. She’ll tell you herself, she’s more technical that a web designer, but more people oriented than your typical SEO consultant. She’s relatable, funny, friendly and a fantastic mom to her boys.

She rebranded her whole business not too long ago, and ever since has been growing like the Hulk when he’s angry. (Except, she’s not angry and green).

The only thing that didn’t change in her super hero sized rebrand, were her photographs. And while those old photographs worked, they no longer fit her brand like they should.

So we helped to give her some new looks to choose from when she’s posting on social media, updating her website, or teaching her wealth of wisdom online.

If you haven’t met her yet, you should!

Business Branding Portraits: Rochester NY Photographers

Commercial portraiture isn't something we do every day, but we get the opportunity every once in awhile. When we do, It's fun to come up with different ideas for businesses like S&T Bank to use in their marketing materials.

We've visited this office on a few occasions now to work on different portrait options. This time, they wanted to incorporate the atmosphere of their downtown office location. With great exposed brick walls to use, their downtown Rochester location provided the right atmosphere for their needs.

Looking for ways to show off your business and it's great people regularly? Get in touch, let's talk!

~ Erin