Yes, we are photographers, so you might be thinking, why didn’t you take your headshots and branding pictures yourselves? The main reason is that it’s pretty hard to get us both in photographs together. But there are other perks to hiring someone from outside your circle.
We choose to work with Sarah Heppell Photography out of Syracuse. Along the way, we discovered some unexpected benefits of working with Sarah and her team.
Outside Perspective on our Business. As much as we love, and are good at, helping others create a plan for their business headshots and branding sessions, we struggled with planning our own. Even though we have a strong social media presence and regularly have new photos to post (granted, more of clients than of ourselves), we had trouble focusing in on what would help people connect to us. Going through this process helped draw that out of us in a way that hasn’t been done before.
Efficiency. We think of great shots all the time, but shooting them one at a time would be an inefficient use of time. By brainstorming several locations and themes in advance, we captured them all in one day, and now have several months worth of content to share. It was more work upfront and requires planning, but worth it to have so much ready to go, especially during the busy summer season!
Fresh eyes. We stare at the walls of our offices all day long, so it can be hard to see them in a new way. Fresh eyes from someone who hasn’t seen them, we knew Sarah would see things in a different way.
These are all the things we offer our clients, and Sarah was able to offer them to us. So pop on over to Instagram to see how we are using these photos, and if it gets your idea factory running, give us a call or check out how we can do the same for you!
Erica is an RN, a new nurse coach, and a self-described introvert. Here's how her branding session turned into a two-year library of calm, genuine photos for Wholeheartedly.